Build a Landing Page That Converts

Learn to write a landing page that converts visitors into customers.

"Ben Watkins has done a great job in facilitating a course on copywriting. The material is straightforward, paired with Ben’s explanation of the material, which has granted me a greater understanding of the subject. The course is engaging and helps to learn the material in the best possible way." - Professor at CSU Monterey

"I just finished Ben's course. Building a landing page that converts, and it was awesome." - Max Bernstein

"Ben creates a copywriting framework that works" - Founder of MyPostGlow

What's Inside

9 Sections. 22 lessons.

Introduction

• Getting started
• Setting expectations

Defining and Creating Your Landing Page

• 3 kinds of landing pages
• Top and bottom of the fold landing page
• Creating your template

Chapter I: Defining Your One Reader

• Questions about your one reader
• Knowing your niche audience
• Examples of a niche audience

Chapter II: Research & Offer

• Starting your research
• Creating a clear offer
• Examples of clear landing page offers

Chapter III: Writing Your Hero Section

• Crafting headlines and subheadlines
• Headline and subheadline examples
• Creating call to actions + examples
• Why congruence matters

Chapter IV: Features and Benefits

• How to craft fascinations and bullets
• An example of fascinations

Chapter V: Why Social Proof Matters

• The principle of credibility
• Practical examples of credibility

Chapter VI: Final Consideration

• Addressing objections
• 5 practical landing page examples

Concluding Thoughts

• Final thoughts
• Questions to consider

"Ben has a swift grasp of what's wrong & how to write landing pages." - Dan Gallagher, Author

Cheers,

Benjamin Watkins